Description:
Unica Construction Group LLC is seeking an experienced and creative Social Media Marketing Specialist to manage and grow our online presence across multiple platforms. The ideal candidate will have a strong understanding of social media marketing, content strategy, audience engagement, and brand growth, with experience working in the U.S. market.
We are looking for a professional who takes ownership of their work, understands modern marketing principles, and can contribute to the company's growth through effective social media management and digital marketing strategies.
Key Responsibilities
- Manage and maintain the company's social media accounts across various platforms.
- Develop and execute social media marketing strategies aligned with business objectives.
- Create content plans, posting schedules, and marketing campaigns.
- Monitor social media performance and provide regular reports and insights.
- Increase brand awareness, audience engagement, and online visibility.
- Research industry trends, competitors, and emerging marketing opportunities.
- Collaborate with design, content, and management teams to ensure consistent branding.
- Manage online communities and respond professionally to comments and messages.
- Recommend improvements based on analytics and performance data.
- Stay up to date with social media platform updates, trends, and best practices.
Required Qualifications
- Minimum 3+ years of proven experience in Social Media Marketing or Digital Marketing.
- Strong understanding of social media platforms, content marketing, and audience engagement.
- Experience working with U.S.-based businesses or clients.
- Solid knowledge of both B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing strategies.
- Professional-level English communication skills, both written and verbal.
- Excellent understanding of branding, marketing psychology, and customer behavior.
- Ability to create and implement effective social media strategies.
- Strong organizational and time-management skills.
- Ability to work independently and take responsibility for assigned tasks.
- Experience with social media analytics and reporting tools.