Description:
This role is designed for a strategic and execution-focused SEO expert who can drive measurable business impact. You will be responsible for building and scaling a high-performance SEO framework, ensuring sustainable organic growth, and aligning search strategies with revenue objectives.
You are a true technical SEO practitioner: crawl analysis, indexing, schema, Core Web Vitals, site architecture, redirects - not just keyword research
Core Responsibilities
- Lead and execute end-to-end SEO strategy across multiple Shopify stores internationally with multilingual optimization
- Perform advanced technical SEO audits and resolve issues related to crawling, indexing, site performance, and Core Web Vitals
- Design and optimize site architecture, internal linking structures, and structured data implementation
- Build content strategies designed for both traditional SERPs and AI citation (AEO/LLM visibility)
- Conduct deep competitor analysis and market gap identification to unlock growth opportunities
- Collaborate closely with content and product teams to ensure SEO-first content execution across all digital assets
- Drive backlink acquisition strategies through outreach, digital PR, and partnerships
- Monitor and optimize performance using GA4, GSC, Ahrefs, and SEMrush, with clear reporting on business impact
- Use AI tools to accelerate keyword research, content briefs, technical audits, and reporting
- Identify and surface new opportunities proactively – do not wait to be asked
- Monitor and report on SEO health, rankings, and traffic trends across all stores
Required Qualifications
- Bachelor’s degree in Marketing, IT, Business, or a related discipline
- 2+ years of hands-on SEO experience, with a strong focus on e-commerce
- Strong expertise in technical SEO, on-page optimization, and site architecture
- Knows GA4 and Google Search Console deeply - custom reports, attribution, traffic diagnosis
- Solid understanding of HTML/CSS fundamentals and ability to collaborate with development teams
- Experience in international SEO and multi-market strategies
- Strong analytical mindset with the ability to convert data into strategic decisions
- Practical, demonstrated use of AI tools for SEO workflows (research, content, reporting, or automation).