Description:
Location Technologies is a software company building digital products for growing markets in Pakistan. We're looking for a digital marketing expert to grow our brand, reach new customers, and drive results for our products.
What You'll Do
- Plan and run digital marketing strategies to grow brand awareness, leads, and customers
- Create, run, and optimise paid campaigns on Meta (Facebook and Instagram), plus Google and other platforms as needed
- Manage our social media pages: content calendars, posts, reels, and audience engagement
- Work with the team on content, campaigns, and product launches
- Manage SEO, website content, and landing pages
- Run email and WhatsApp marketing campaigns
- Track performance (reach, engagement, leads, conversions, cost per result) and report results with clear insights
- Research competitors and market trends to find new growth opportunities
What We're Looking For
- 2–3 years of hands-on digital marketing experience
- Proven experience running and optimising Meta Ads (Facebook and Instagram), with results you can show
- Good understanding of social media marketing, content creation, and audience targeting
- Familiarity with Google Ads, Google Analytics, and Meta Business Suite
- Basic knowledge of SEO and lead generation
- Strong communication in English and Urdu
- Creative, data-driven, and self-motivated
- Bachelor's degree in Marketing, Business, or a related field (preferred)