Description:
We are looking for a creative, strategic, and results-driven Social Media Executive to manage and grow the company's digital presence across LinkedIn, Instagram, Facebook, and X (formerly Twitter). The ideal candidate will plan, create, publish, and optimize engaging content that increases brand awareness, drives audience engagement, supports marketing campaigns, and strengthens Funavry's employer brand.
This role requires strong content creation skills, hands-on photo and video production experience, a good eye for design, and the ability to work independently while managing multiple social media and marketing activities.
Key Responsibilities
- Develop and execute social media strategies aligned with the company's marketing, branding, recruitment, and business objectives.
- Manage and grow the company's presence across LinkedIn, Instagram, Facebook, and X (formerly Twitter) to increase brand awareness, engagement, and audience growth.
- Create, design, and publish engaging content, including graphics, carousels, videos, reels, event highlights, recruitment posts, and promotional campaign material while maintaining brand consistency.
- Plan, shoot, edit, and produce high-quality photo and video content for social media, company events, workshops, employee engagement initiatives, and marketing campaigns.
- Develop content calendars, schedule posts, optimize social media profiles, and maintain consistent publishing across relevant platforms.
- Monitor social media trends, competitor activities, audience insights, platform updates, and emerging content formats to improve content strategy and campaign performance.
- Track and analyze social media performance using analytics tools, prepare reports, and recommend actions to improve reach, engagement, and conversion outcomes.
- Engage with the online community by responding to comments, messages, and inquiries in a timely, professional, and brand-aligned manner.
- Collaborate with internal teams to support marketing campaigns, recruitment initiatives, employer branding activities, company announcements, and internal events.
- Assist in managing executive or personal social media profiles when required, ensuring professionalism, consistency, and alignment with the company brand.
Basic Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Media Sciences, Digital Media, or a related field.
- Proven experience in social media management, digital marketing, content creation, content strategy, or a similar role.
- Strong understanding of major social media platforms, including LinkedIn, Instagram, Facebook, and X, with knowledge of platform-specific content formats and engagement practices.
- Excellent content writing, storytelling, caption writing, and copywriting skills, with the ability to adapt tone for different audiences and platforms.
- Strong photography and videography skills, with confidence in using cameras, mobile recording equipment, lighting, and basic production setups.
- Hands-on experience with video editing, graphic design, and content creation tools such as Canva, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, CapCut, Figma, or similar platforms.
- Basic understanding of branding, visual identity, content marketing strategies, audience behavior, and engagement techniques.
- Experience with influencer collaborations, community management, executive or personal brand accounts, employee engagement campaigns, or employer branding content will be an advantage.
- Knowledge of AI-powered content creation tools and marketing automation platforms is a must.
- Excellent communication, presentation, interpersonal, organization, and time-management skills.
- Creative, detail-oriented, self-motivated, confident, proactive, and able to manage multiple projects independently with minimal supervision.
- Results-oriented mindset with the ability to meet deadlines, track performance, learn from analytics, and continuously improve content quality.