Description:
This is an on-site, full-time role for a Performance Marketing Specialist focused on scaling paid acquisition for a growing tutoring company. This person will:
- Own and manage all paid media campaigns end-to-end
- Develop and execute strategies to scale enrolments while maintaining efficient CPA
- Optimise for cost per enrolment, not just lead volume
- Optimise full funnel performance (ad → form → call → enrolment)
- Identify and fix drop-offs impacting conversion rates and acquisition cost
- Work closely with the Marketing Head on budget allocation, scaling decisions, and testing roadmap
- Continuously test creatives, offers, and targeting to unlock scalable growth pockets
Qualifications
- 3-4 years of experience running paid ads specifically in the education/tutoring industry, preferably in the UK
- Proven track record of scaling Meta, Google, TikTok, Reddit and Snapchat Ads campaigns
- Experience managing and improving CPA across funnel stages (CPL, cost per booking, cost per enrolment)
- Strong understanding of service-based acquisition funnels and attribution challenges
- Ability to analyse performance data and make commercially sound decisions