Marketing Specialist

Description:

CardWise Pk is a Karachi-based fintech platform that helps people across Pakistan discover eligible bank card discounts and save on everyday spending. We bring offers from major banks into one application, making it easier for users to find savings at restaurants, retail stores, and more.

We’re looking for a hands-on Growth & Digital Marketing Specialist to help us attract new users, increase app installs, and keep existing users engaged. You will manage our social media presence, run paid campaigns through Meta, and work with our team to turn downloads into active, returning users.

In this role, you will:

• Drive user acquisition: Plan and execute campaigns that encourage people to download CardWise and start using its features.
• Run Meta ads: Set up, manage, and optimize Facebook and Instagram campaigns, including audience targeting, budgets, creative testing, and performance reporting.
• Manage social media: Own the content calendar, publish consistently, and create engaging posts, reels, stories, and promotional content.
• Engage our community: Respond to comments and messages, answer user questions, and share feedback with the team.
• Improve engagement and retention: Develop campaigns that help new users get started, encourage existing users to return, and bring inactive users back.
• Create compelling messaging: Write clear copy for ads, social posts, and user communications that shows how CardWise helps people save.
• Work with the product team: Identify where users drop off after installing the app and help improve onboarding and ongoing communication.
• Measure and improve results: Track installs, cost per install, user activation, engagement, and retention. Share regular reports with practical recommendations.
• Understand our audience: Monitor customer behavior, competitor activity, and relevant trends to identify new opportunities for growth.

We’re looking for someone who brings:

• Hands-on experience running and optimizing campaigns in Meta Ads Manager, ideally for a mobile app or consumer product.
• Experience managing social media accounts and creating content that drives engagement and action.
• Strong copywriting skills in English; the ability to create content in Urdu or Roman Urdu is an advantage.
• Basic graphic design and short-form video editing skills using tools such as Canva, CapCut, or similar.
• Confidence working with campaign data and app analytics to understand what is working and what needs improvement.
• An understanding of onboarding, user engagement, retention, and reactivation campaigns.
• The ability to manage priorities, take ownership, and collaborate effectively while working remotely.