Marketing And Content Strategist

Description:

We are looking for a creative and results driven Marketing and Content Strategist to develop and execute digital marketing and content strategies that strengthen our online presence, improve organic visibility, and drive audience engagement.

Key Responsibilities:

-Develop and execute content and digital marketing strategies aligned with business objectives and brand positioning.

-Plan, write, and manage engaging content for social media platforms, websites, blogs, guest publications, and marketing materials.

-Create and maintain structured content calendars to ensure consistent publishing across digital channels.

-Conduct keyword research and implement on page SEO strategies to improve organic traffic and search engine rankings.

-Optimize website content, blogs, and external publications, including platforms such as Medium, according to SEO best practices.

-Coordinate with internal stakeholders to understand brand positioning, target audiences, and marketing objectives.

-Collaborate with designers to develop creative assets that complement content and maintain brand consistency.

-Manage social media content, monitor audience engagement, and maintain a consistent digital brand presence.

-Track and analyze website traffic, SEO performance, social media metrics, and content effectiveness.

-Identify emerging marketing trends and opportunities to increase brand awareness and online visibility.

-Prepare periodic performance reports and recommend improvements based on data driven insights.

Requirements:

-Minimum 2 years of relevant experience in digital marketing, content strategy, social media management, or SEO.

-Excellent English content writing, copywriting, editing, and proofreading skills.

-Hands on experience managing social media platforms and developing content calendars.

-Strong understanding of SEO fundamentals, keyword research, on-page optimization, and content marketing.

-Experience writing SEO optimized blogs, website content, and social media copy.

-Familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.

-Ability to analyze content performance and translate insights into actionable improvements.

-Strong communication, coordination, organizational, and time management skills.

-Ability to independently manage multiple content initiatives while meeting deadlines.