Description:
We are looking for a highly motivated Digital Marketing Specialist with proven experience in managing social media handles for the USA & Local market and expertise in Search Engine Optimisation (SEO). The ideal candidate will be responsible for enhancing our digital presence, creating engaging campaigns, and improving our website’s visibility to attract the right audience.
Key Responsibilities:
- Manage, grow, and optimise company social media accounts (Facebook, Instagram, LinkedIn, X, TikTok, etc.) specifically targeting USA as well as Local audiences.
- Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
- Plan and implement paid campaigns (Facebook Ads, Google Ads, LinkedIn Ads) for the US market.
- Perform keyword research and apply SEO best practices to improve search engine rankings.
- Optimise website content, blogs, and landing pages for higher organic traffic.
- Monitor analytics (Google Analytics, Search Console, and social media insights) and prepare performance reports.
- Stay updated with the latest US market trends, digital marketing tools, and algorithm updates.
- Collaborate with design, sales, and content teams to align digital marketing strategies with overall business goals.
Requirements:
- Minimum 2–3 years of experience in digital marketing with focus on USA market campaigns.
- Strong expertise in SEO, social media management, and content optimisation.
- Hands-on experience with Google Ads, Meta Business Suite, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
- Excellent written and verbal communication skills in English.
- Ability to analyse data and prepare actionable insights.
- Creative, self-driven, and results-oriented personality.