Social Media Marketing Executive

Description:

We are looking for a creative and results-driven Social Media Marketing Executive with strong expertise in Organic Social Media Marketing, Meta Ads (Facebook & Instagram Ads), and Canva designing. The ideal candidate should be skilled in managing social media campaigns, running paid ads, creating engaging creatives, and driving brand growth through effective digital strategies.

Key Responsibilities

• Manage social media platforms including Facebook, Instagram, LinkedIn, and other relevant channels.

• Plan and execute organic social media strategies for brand awareness and lead generation.

• Create and optimize Meta Ads campaigns for traffic, leads, and conversions.

• Design social media posts, ad creatives, banners, and promotional content using Canva.

• Monitor campaign performance and prepare reports.

• Conduct audience research, competitor analysis, and trend monitoring.

• Maintain content calendars and ensure consistent brand messaging.

• Stay updated with the latest social media trends and advertising practices.

Requirements

• 3 years of proven experience in Organic Social Media Marketing, Meta Ads, and Canva designing.

• Strong knowledge of Facebook Business Manager and Instagram Ads.

• Experience in audience targeting, A/B testing, retargeting, and budget optimization.

• Strong Canva designing skills for social media creatives.

• Good communication and content planning skills.

• Creative mindset with strong attention to detail.

• Experience with LinkedIn marketing and Google Ads is a plus.

• Bachelor’s degree in Marketing, Communication, or a related field is preferred.