SEO Specialist

 

Description:

We are looking for an experienced, results driven **SEO Specialist** to take complete ownership of the organic growth strategy for a newly launched US based transportation website. The business operates in the Los Angeles market, offering affordable everyday transportation services through sedans, SUVs, and minivans.

 

The website is brand new, and the selected candidate will be responsible for building its organic presence from scratch, including technical SEO, on page optimization, off page SEO, local business listings, backlink acquisition, and organic lead generation.

 

**We need someone who can independently plan, execute, and manage the entire SEO process, not just provide recommendations.**

 

Key Responsibilities:

 

1. On Page SEO:

* Conduct comprehensive keyword research and competitor analysis.

* Optimize titles, meta descriptions, headings, URLs, content, and internal linking.

* Develop and optimize service pages and location specific landing pages.

* Identify high intent keywords that can generate qualified traffic and bookings.

* Implement structured data and SEO content strategies.

 

2. Off Page SEO & Backlink Building:

* Develop and execute effective backlink acquisition strategies.

* Identify relevant, authoritative websites for link building opportunities.

* Conduct outreach, guest posting, digital PR, and other legitimate link acquisition activities.

* Monitor backlink quality, referring domains, and competitor backlink profiles.

* Build long term domain authority through sustainable SEO practices.

 

3. Local SEO & Business Listings:

* Create, optimize, and manage local business citations and directory listings.

* Optimize Google Business Profile where eligible.

* Ensure consistent business information across relevant platforms.

* Develop strategies to improve visibility in Los Angeles and surrounding service areas.

* Research local competitors and identify opportunities for local search growth.

 

4. WordPress & Technical SEO:

* Independently manage and optimize WordPress websites.

* Improve website speed, Core Web Vitals, and mobile performance.

* Identify and resolve indexing, crawling, sitemap, canonical, and redirect issues.

* Conduct regular technical SEO audits and implement fixes.

* Work with Google Search Console, GA4, and Google Tag Manager.

 

5. Content Strategy & Organic Growth:

* Build and execute a structured SEO content roadmap.

* Plan service pages, location pages, and relevant informational content.

* Optimize existing content and identify new organic growth opportunities.

* Monitor search rankings, organic traffic, inquiries, and conversions.

* Provide weekly progress updates and monthly performance reports.

 

Requirements:

 

* Proven experience in both **On Page and Off Page SEO (Mandatory)**.

* Strong practical knowledge of **WordPress (Mandatory)**.

* Demonstrated expertise in **backlink strategy and acquisition (Mandatory)**.

* Experience with **Local SEO, citations, and business listings (Mandatory)**.

* Proficiency in Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, or similar tools.

* Strong understanding of technical SEO and website optimization.

* Experience targeting US markets is highly preferred.

* Ability to work independently and manage SEO projects from start to finish.

* Strong analytical, research, and communication skills.