Social Media Manager

Description:

Premier Housewares is looking for an experienced and creative Social Media Manager to lead our social media presence across multiple platforms, strengthen brand awareness, drive audience engagement, and support business growth in the UK market.

The ideal candidate should have a strong understanding of brand positioning, content strategy, digital trends, and social media performance, particularly within the furniture, homeware, and lifestyle industry.

Key Responsibilities

• Develop and execute social media strategies aligned with the company's brand identity and business objectives.
• Manage and oversee social media platforms, including Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
• Plan, manage, and maintain monthly content calendars across all platforms.
• Lead content creation, including product showcases, lifestyle content, promotional campaigns, reels, and engaging social media posts.
• Ensure consistent brand messaging, visual identity, and content quality across all channels.
• Coordinate with graphic designers, content creators, photographers, and marketing teams to deliver engaging content.
• Develop campaigns to increase brand awareness, followers, engagement, website traffic, and sales.
• Monitor social media analytics, evaluate campaign performance, and prepare regular performance reports.
• Research competitors, market trends, audience behaviour, and emerging social media opportunities within the UK market.
• Manage community engagement, comments, messages, and customer interactions professionally.
• Identify opportunities for influencer collaborations, partnerships, and user-generated content.
• Lead and guide the social media team, assign responsibilities, monitor performance, and ensure timely execution of tasks.
• Continuously explore new content formats and strategies to improve brand visibility and engagement.

Requirements

• Minimum 2–3 years of relevant social media experience, including at least 1 year in a managerial or team leadership position.
• Proven experience managing social media accounts for a product-based or e-commerce brand.
• Strong understanding of the UK social media market and consumer behaviour.
• Excellent knowledge of Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
• Experience developing content strategies, managing campaigns, and analysing social media performance.
• Understanding brand positioning, storytelling, and visual content direction.
• Familiarity with social media analytics and reporting tools.
• Strong leadership, communication, planning, and coordination skills.
• Ability to manage multiple projects, meet deadlines, and deliver measurable results.