Senior Brand Manager

Description:

Location: Bahria Town Tower, 10th Floor, Main Tariq Road, Karachi
Shift Timing: Evening Shift (03:00 PM – 12:00 AM)
Gender Preference: Female Candidates Encouraged to Apply

Job Summary:
We are seeking a highly qualified and visionary female professional to join our team as a Senior Brand Manager. The role focuses on leading the brand development and marketing strategies for our Mobile Apps and SaaS solutions, driving growth, and ensuring a strong, consistent brand presence. The ideal candidate will have a strong academic foundation and proven industry expertise, combining creativity with strategic thinking to position our products as market leaders.

Key Responsibilities:
Develop and execute brand strategies to strengthen market presence and drive business growth.
Design and implement go-to-market strategies for product launches.
Lead digital marketing initiatives, including user acquisition and retention campaigns.
Collaborate with cross-functional teams to align branding with product and business goals.
Conduct market research and competitive analysis to identify new opportunities.
Ensure brand consistency across all communication channels.
Monitor KPIs and deliver data-driven insights to stakeholders.
Build and manage relationships with agencies, vendors, and marketing partners.

Qualifications & Requirements:
Education:
Bachelor’s degree in Marketing, Business Administration, or Brand Management from a recognized university (Master’s/MBA highly preferred).
Certifications in Digital Marketing, Brand Strategy, or Product Management are a plus.

Experience:
5+ years of proven experience in brand management, especially in mobile apps or SaaS-based solutions.
Strong track record of leading and executing successful branding campaigns.

Skills:
In-depth understanding of digital marketing trends and brand positioning.
Excellent leadership, communication, and strategic planning skills.
Proficiency in marketing analytics and performance measurement tools.
Strong organizational skills with the ability to excel in a fast-paced environment.