Branch Manager

Description:

Key Responsibilities
•  Lead complete sales operations, including projecting annual sales, setting targets and tracking sales performance.
• Drive achievement of primary and secondary sales targets through planning, execution and regular performance reviews.
•  Deliver budgeted profitability by driving growth and sustaining category performance through proactive strategies.
• Partner with core business operations to increase the company's footprint, expand market share and generate sustainable revenue gains.
•  Conduct regular sales reviews and provide monthly rolling forecasts to guide business decisions.
•  Formulate and execute go-to-market strategies to leverage growth opportunities in revenue and market penetration.
•  Create a systematic approach to increase reach through potential mapping and sales planning.
• Plan and execute new product launches, promotions and special offers; coordinate price negotiation and promotion support with partners/principals.
• Develop and implement sales promotion strategies, including field activation programs and in-store activities, to enhance brand visibility and consumer engagement.
•  Identify and pursue institutional and government tender opportunities.
•  Deliver timely competitive intelligence and market insights to support strategic planning and competitive positioning.
•  Oversee the appointment and management of distributors, dealers and sales channels within the region.
•  Identify and address distribution gaps and implement corrective actions to enhance sales, service and performance.
• Develop and maintain strategic partnerships with electricians, builders, contractors and project influencers, fostering trust and collaboration to streamline project execution and enhance service delivery.
•  Implement relationship-building strategies to increase client referrals and drive business growth and market expansion.
•  Build strong relationships with vendors, dealer groups, procurement teams and senior management, including C-suite level / partner contacts, for product planning, forecasting and resolving operational issues.
• Manage daily showroom operations, ensuring efficiency, goal alignment and smooth functioning of business within the territory.
•  Maintain accurate sales records, daily reports, and cash and card transactions, ensuring error-free operations.
•  Prepare daily and periodic reports, including customer outstanding reports, business analysis, payment receipts, stock-on-hand and stock requirement reports.
•  Ensure visual merchandising, product display and showroom standards are maintained.
•   Streamline inventory management to ensure optimal stock levels and reduce stock-outs and customer complaints.
•   Monitor stock levels and implement timely reordering to prevent shortages and maintain operational continuity.
•   Coordinate product restocking, stock requests and delivery coordination for timely availability and seamless operations.
•   Ensure and evaluate high levels of customer service at all touchpoints and continuously improve service standards.
•   Track customer grievances and requests in detail, identify areas for improvement and ensure accurate, timely closure.
•   Manage post-sales and post-business activities to reduce order-related issues and improve customer satisfaction.
•   Build client relationships and retention across B2B and B2C segments.
•  Lead, motivate and manage the sales team, including manpower planning, recruitment, onboarding and performance management.
•   Design and implement training programs for new and existing staff to enhance overall performance.
•  Mentor and develop Product Experts and sales staff to drive store productivity and a culture of continuous improvement and high performance.
•  Coordinate with internal departments (finance, logistics, procurement, marketing) to streamline operations.

Required Skills & Competencies
•      Proactive, strategic and target-driven mindset.
•      Strong leadership and people-management ability.
•      Customer-oriented with excellent communication and relationship-building skills.
•      Strategic Sales & Marketing (B2B & B2C)
•      Business & Operational Excellence
•      Market & Competitor Analysis
•      Go-to-Market Strategy
•      Strategic Alliances & Partnerships
•      Channel, Distribution & Dealer Management
•      New Product Management, Launches & Promotions
•      Client Relationship Management & Retention
•      Business Growth, Revenue Generation & Market Penetration
•      P&L Management and Business Expansion
•      Sales Forecasting, Budgeting and Reporting