Ppc Specialist

Description:

Hiring PPC Specialist – Google Ads

Working Days : Monday – Friday | 03:00 PM – 12:00 AM

About the Role:
Scaleup Connect is hiring on behalf of its client for a PPC Specialist – Google Ads to manage and optimize paid search campaigns across Google platforms. This is a specialized role in paid search, focused on Search, Display, YouTube, and Performance Max (PMAX) campaigns, with a strong analytical mindset and a goal to drive measurable ROI

Key Responsibilities:
. Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and PMAX
. Conduct in-depth keyword research, competitor analysis, and audience targeting
. Optimize campaigns to achieve CPC, CPA, ROAS, and conversion goals
. Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and tracking pixels
. Scale high-performing campaigns and improve underperforming ones through structured testing
. Manage campaigns for both B2B and B2C markets with region-specific strategies
. Prepare weekly and monthly performance reports with actionable insights
. Stay updated with Google Ads policies, new features, and industry best practices

Required Experience & Skills:
. Minimum 1 year hands-on experience managing Google Ads campaigns
. Strong proficiency in Google Analytics
. Solid understanding of performance metrics, attribution, and landing page optimization
. Ability to analyze campaign data and make data-driven decisions

💡 Why Join?
Take ownership of campaigns and drive measurable results
Work in a dynamic, growth-oriented environment
Grow your expertise in Google Ads and performance marketing