Digital Marketing & Performance Marketing Executive

 

Description:

 

Edvetize is looking for a hands-on Digital Marketing & Performance Marketing Executive who can plan campaigns, manage paid advertising and strengthen our online presence to generate qualified inquiries and support sales growth.

Our in-house capabilities include UV Flatbed Printing, DTF Printing, Eco Solvent Printing, signage, custom apparel, corporate gifts and personalized products.

Your initial focus will be B2B lead generation—reaching agencies, resellers, printing businesses and corporate buyers—while helping us gradually develop targeted B2C campaigns.

This role suits someone who can independently manage day-to-day marketing execution, make practical recommendations and work closely with management, sales and creative teams.

 

KEY RESPONSIBILITIES

 

Paid Advertising & Lead Generation

 

• Plan, launch and optimize Meta Ads and Google Ads campaigns within agreed budgets.

• Develop campaign objectives, audience targeting, keyword plans, ad copy and remarketing strategies.

• Test creatives, offers and landing pages to improve inquiry quality and conversion.

• Generate relevant WhatsApp, website and phone inquiries for our services and products.

• Coordinate with the sales team to understand which inquiries become quotations and confirmed orders.

 

Social Media & Content Planning

• Manage content planning, scheduling and publishing across our active social media channels.

• Develop monthly content calendars covering services, products, production processes and customer projects.

• Write captions and clear creative briefs for our graphic designer and photographer/video editor.

• Research competitors, customer needs and product trends to suggest useful campaign and product ideas.

• Maintain consistent brand messaging and coordinate inquiry handover to the sales team.

Website & Conversion Tracking

• Review website content, product/service pages and inquiry journeys, and recommend improvements.

• Handle routine website content updates where possible and coordinate technical changes with relevant support.

• Set up and verify campaign tracking using UTMs, Meta Pixel, Google Analytics 4 and Google Ads conversions.

• Identify tracking gaps and coordinate technical implementation, including Conversions API where relevant.

 

Performance Analysis

• Monitor spend, cost per inquiry, qualified leads and cost per qualified lead.

• Track sales outcomes with the sales team and evaluate acquisition cost and ROAS where reliable sales data is available.

• Share concise weekly reports explaining results, issues, actions taken and next steps.

• Recommend budget changes based on performance and business priorities.

 

WHAT WE’RE LOOKING FOR

• Ideally 2–3 years of relevant digital marketing experience, with hands-on experience in both Meta Ads and Google Ads.

• Evidence of independently managing campaigns and improving lead quality, conversions or sales.

• Practical understanding of audience research, Google Search campaigns, remarketing and conversion tracking.

• Strong copywriting, content planning and analytical skills.

• Ability to work with defined budgets, prioritize tasks and follow through on execution.

• Clear communication and the ability to explain campaign decisions in simple business terms.

• Experience in B2B lead generation, printing, corporate gifting, custom products or e-commerce will be an advantage.

• Google Ads or Meta certifications are a plus; demonstrated practical ability matters most.