Performance Marketing Specialist

Description:

We’re Hiring: Performance Marketing Specialist

Naheed is looking for a data-driven and results-focused Performance Marketing Specialist to manage and optimize paid media campaigns across multiple digital platforms.

Key Responsibilities:
• Plan, launch and manage paid campaigns across Meta, Google, TikTok, Snapchat, Spotify and other relevant channels
• Optimize campaigns for sales, conversions, ROAS, customer acquisition and other performance objectives
• Monitor budgets, bids, audiences, placements and creative performance
• Conduct A/B testing across creatives, audiences, landing pages and campaign structures
• Analyse campaign data and prepare regular performance reports with actionable recommendations
• Work closely with creative, e-commerce and analytics teams to improve campaign effectiveness
• Track performance using platform dashboards, GA4 and other measurement tools

Requirements:
• 2–4 years of experience in paid media or performance marketing
• Hands-on experience with Meta Ads Manager, Google Ads and other digital advertising platforms
• Strong understanding of campaign optimization, attribution, conversion tracking and remarketing
• Analytical mindset with a strong command of Excel and performance reporting
• Experience in e-commerce, retail or consumer brands will be preferred

📍 Location: Karachi