Marketing Strategy Manager

Description:

Ryelogic is a full-service digital marketing agency working with international clients particularly in the UK/USA.

WHAT YOU’LL OWN:

• A marketing plan for every client: goals, channels, budgets, targets and a 90-day roadmap
• SEO strategy: keywords, site structure, technical fixes, content and local SEO
• Paid strategy across Google, Meta and TikTok: structure, audiences, bidding, budgets and tests
• Funnels and offers, from first click to lead form and follow-up
• Briefs for web design and development, and sign-off before anything goes live
• Regular audits of every account, with tracking and dashboards that show real numbers that matter
• Client reports that explain what changed, why, and what’s next
• Prospect audits that help us win new business

You report to the Head of Operations and work with our Project Delivery Manager, Creative Director and Account Manager. Our SEO, paid, web and social specialists take their direction from you.

WHAT MATTERS MOST:

We can test skills. These five matter more:

• You take initiative and bring fixes, not just problems
• You own results and follow through until the job is done
• You think critically and question assumptions, including your own
• You reason logically and can explain why a plan will work
• You communicate clearly and push back calmly when something is wrong

WHAT YOU NEED:

• 5+ years in digital marketing, including 2+ years setting strategy for multiple clients
• Agency experience (must have)
• Deep, hands-on skill in both paid media and SEO
• Working knowledge of WordPress, Shopify, landing page conversion, GA4, Google Tag Manager and Looker Studio
• Excellent written and spoken English
• Daily use of AI tools, and you know where they get things wrong