Growth And Brand Lead

 

Description:

We are seeking a Growth & Brand Lead to drive the strategic direction of marketing, brand positioning, lead generation, and growth initiatives.

 

This is a strategic leadership role — not a posting or design role.

 

You will:

•        Define brand direction

•        Build structured marketing funnels

•        Guide advertising & promotion strategy

•        Align marketing with revenue goals

•        Lead and structure the internal marketing team

 

You will work closely with the CEO and supervise:

•        Social Media Officer

•        Graphic Designer

 

Key Responsibilities

Brand Strategy & Positioning

•        Define clear market positioning for LearnTech

•        Strengthen brand authority across corporate and education sectors

•        Refine messaging across website and digital platforms

•        Develop quarterly brand roadmap

Growth & Lead Generation Strategy

•        Build structured B2B marketing funnel

•        Define Ideal Customer Profiles (ICPs)

•        Design demand-generation campaigns

•        Align marketing efforts with sales pipeline

•        Establish measurable KPIs

Advertising, PR & Promotion

•        Guide LinkedIn and digital authority strategy

•        Oversee paid campaigns (if activated)

•        Identify PR and partnership opportunities

•        Position LearnTech as thought leader in LMS & corporate learning ecosystem

Team Leadership & Systems

•        Provide strategic direction to Social Media Officer

•        Guide creative direction for Designer

•        Implement SOPs and performance tracking

•        Conduct structured monthly marketing review

Revenue Alignment

•        Work closely with CEO on revenue targets

•        Ensure marketing contributes to lead quality

•        Track CAC, funnel conversion & ROI

•        Build predictable pipeline support system

Ideal Candidate Profile

•        5–8 years experience in Marketing / Growth / Brand Strategy

•        Experience in B2B, SaaS, Digital Solutions

•        Strong commercial mindset

•        Ability to think strategically and structure execution