Freelance Digital Marketer

Description:

Flexing It is a Freelance consulting marketplace that connects Freelancers and independent Consultants with organisations that are seeking independent talent.

Flexing It has partnered with Our client, a global non-profit technology organization is looking to engage with a Digital Marketing Consultant.

Key responsibilities:

● Help develop content for social media, primarily LinkedIn - this will be based on a

defined content calendar and approved themes; revise drafts based on review by the

team

● Utilize Zoho Social to develop, publish, and manage content for social media platforms

● Ensure all content is optimized for both social media and the organization’s website,

incorporating SEO best practices to enhance engagement, visibility, and search

rankings.

● Engage with inbound leads and audience interactions across platforms, ensuring timely and thoughtful responses that align with the organization’s communication standards.

● Review and help refine the overall digital plan to enable brand -building and increased organic leads/traffic

● Work closely with stakeholders to establish KPIs and performance metrics for both social media and website content. Regularly assess and refine strategies based on data-driven insights.

● Ensure all content is structured for readability and engagement, utilizing clear headings, bullet points, and concise language to maximize impact.

Duration: 3 months

Capacity: Part time

Location: Remote

Skills Required

● Relevant experience of 8-10 years in Digital Marketing

● Demonstrated experience of building a strong digital presence, especially on LinkedIn

● Comfort with using Zoho Social and other optimizing tools

● Prior experience in Digital Marketing in a B2B context is expected

● Strong ability to collaborate with teams to develop and implement KPIs and performance metrics, refining content strategies based on key insights.

● Proven experience simplifying complex information for broad audiences across social media and web platforms, ensuring clarity and engagement without sacrificing accuracy.

● Advanced knowledge of SEO and web optimization techniques to improve search rankings, organic traffic, and overall content performance.