Description:
The successful candidate will support the planning, execution, and optimization of digital marketing initiatives aimed at increasing brand visibility, website traffic, and lead generation. This role requires experience across paid advertising, search engine optimization, analytics, and digital marketing strategy.
Key Responsibilities
- Plan, manage, and optimize Meta Ads and Google Ads campaigns.
- Develop and implement SEO and SEM strategies to improve search visibility.
- Monitor website traffic, campaign performance, and key marketing metrics.
- Generate and nurture qualified leads through digital marketing initiatives.
- Create and manage social media marketing campaigns.
- Support content planning and brand communication across digital platforms.
- Execute email marketing campaigns and marketing automation workflows.
- Analyze campaign performance and recommend data-driven improvements.
- Collaborate with cross-functional teams to support business and marketing objectives.
- Utilize AI-powered tools, where appropriate, to improve workflow efficiency and marketing performance.
Required Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, Media Sciences, or a related field.
- 2–10 years of professional experience in digital marketing.
- Experience managing paid advertising campaigns on Meta and Google platforms.
- Working knowledge of SEO, SEM, analytics, and digital marketing best practices.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.