Digital Marketing Specialist

 

Description:

We are hiring a Growth Marketing & Performance Content Specialist (Expert in TikTok, Instagram Reels, and YouTube Shorts) who understands how short-form content drives attention and how attention converts into customers.

 

You will plan, create, and optimize daily video content and then scale winning content using paid ads.

 

 

Your objective:

Create content people relate to → drive traffic → convert users into paying customers.

 

 

Responsibilities

 

Strategy & Planning

Develop positioning and content strategy

Build monthly and weekly content calendars

Identify psychological hooks and viral angles

Research trends and platform behaviors

 

 

Content Creation

Write scripts and hooks for short-form videos

Create AI-assisted videos (voiceovers, captions, visuals)

Produce multiple videos daily

Adapt content for TikTok, Instagram Reels, and YouTube Shorts

 

 

Social Media Management

Schedule and publish daily posts

Optimize captions, hashtags, and formatting

Monitor comments and engagement

Improve profile credibility and presentation

 

 

Performance Marketing (Ads)

Identify high-performing organic videos

Turn winning content into paid ads

Run TikTok ads and Instagram retargeting campaigns

Manage basic testing and budgets

 

 

Analytics & Optimization

Track watch time, CTR, and conversions

Analyze traffic behavior

Improve future content using performance data

Coordinate with team to improve conversions

 

 

Required Skills

We are looking for a hybrid growth thinker, not only a designer or ads operator.