Digital Marketing Specialist

Description:

Octane 8 is seeking a curious, communication-driven Digital Marketing Specialist with hands-on experience in both B2B and B2C marketing. This role focuses on outreach, lead generation, and performance-driven campaigns across platforms like LinkedIn and Upwork.

Key Responsibilities

Plan and execute digital marketing strategies for B2B and B2C audiences

Manage outreach and lead generation on LinkedIn, Upwork, and other channels

Build and nurture prospect pipelines through structured communication

Create and optimize campaigns for awareness, engagement, and conversions

Track performance metrics and continuously improve results

Requirements

Experience in B2B and B2C digital marketing

Strong communication and outreach skills

Proven lead generation experience (LinkedIn, Upwork preferred)

Curious mindset with the ability to test, learn, and adapt

Organized, proactive, and results-focused