Digital Marketing Specialist

Description:

We are seeking a skilled LinkedIn Digital Marketing Specialist to lead our B2B lead generation efforts on LinkedIn. This role is perfect for a marketing professional passionate about digital strategy and content creation within the tech and cybersecurity sectors. Based onsite in Islamabad, you will play a key role in expanding our presence and driving business growth through LinkedIn campaigns and content marketing.

Key Responsibilities:

• Develop and execute a comprehensive LinkedIn marketing strategy focused on B2B lead generation.

• Manage and optimize LinkedIn ad campaigns to ensure high-quality lead flow.

• Create engaging thought leadership content to increase brand visibility and credibility.

• Scale and engage our LinkedIn presence through consistent, impactful posts.

• Collaborate with technical teams to simplify complex cybersecurity topics for marketing content.

• Produce white papers, case studies, and blog articles that highlight product value.

• Analyze campaign data to optimize performance and improve ROI continuously.

Required Skills & Qualifications:

• Minimum 1 year hands-on experience in B2B LinkedIn marketing.

• Bachelor’s degree (minimum requirement).

• Proficiency with LinkedIn Campaign Manager, Sales Navigator, and CRM tools.

• Strong content creation and technical writing capabilities.

• Deep understanding of the B2B technology sales cycle.

• Ability to work independently and handle multiple projects efficiently.

Preferred Qualifications:

• LinkedIn Ads Certification.

• Experience marketing in cybersecurity or related IT fields.

• Proven ability to grow LinkedIn pages and increase audience engagement.

• Basic knowledge of IT infrastructure and digital security concepts.

What We Offer:

• Competitive salary with performance-based growth opportunities.

• Modern office environment located in Islamabad.

• Continuous professional development and certification support.

• Direct collaboration with UK-based teams and leadership.

• Clear career progression path within a global tech company.