Digital Marketing Executive

Description:

This is a full-time, on-site Digital Marketing Executive role based in Lahore. The Digital Marketing Executive will plan, execute, and optimize digital campaigns across social media, search, and web platforms to increase brand awareness and lead generation. Responsibilities include managing social media accounts, creating and overseeing web content, monitoring web analytics, and preparing performance reports and insights. The role involves collaborating with design, content, and sales teams to develop integrated marketing strategies aligned with client and company objectives. The Digital Marketing Executive will also stay current with industry trends, tools, and best practices to continuously improve campaign effectiveness.
Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills to plan and implement effective digital campaigns.
• Candidates should possess clear and professional Communication skills for cross-functional collaboration and client coordination.
• Candidates should possess Web Content Writing skills to create engaging, brand-aligned digital content.
• Candidates should possess Web Analytics skills to track, interpret, and report on campaign performance and user behavior.
• Experience with major social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube) and basic SEO concepts.
• Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced, on-site team environment.
• Proficiency with common digital marketing tools (e.g., Meta Business Suite, Google Analytics, email marketing platforms) is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.