Creative Content Strategist

Description:

We're looking for a Creative Content Strategist to join our marketing team. You'll be responsible for keeping the content pipeline full, the team inspired, and the ideas fresh. This means constant research, sharp instincts for what's working online, and the ability to turn insights into actionable creative direction. You'll also be an active participant in the content itself — comfortable on camera, able to pull other team members into shoots, and always thinking about what would make someone stop scrolling.

What You'll Do

Content pipeline and shoot planning

Ensure there is always sufficient shoot-ready material for the videographer — at least 10 hours worth of planned, briefed content at any given time

Research trending video formats, viral content styles, and platform-native ideas across Instagram, YouTube, and LinkedIn and turn them into clear shoot briefs

Maintain a running content ideas bank covering the company page, CEO and CTO personal brands, office content, and behind-the-scenes material

Content ideation and creative direction

Develop meme-worthy, viral, and culturally relevant content ideas suited to each platform — what works on Instagram is not what works on LinkedIn and you should know the difference

Identify trending formats, sounds, and styles early and pitch how Meraki-IT can execute them in a way that feels natural rather than forced

Actively participate in content yourself — you are comfortable on camera and willing to be part of company videos, skits, and social content

Engage and coordinate other team members to participate in content — interview-style videos, office skits, team moments — making it feel easy and fun rather than awkward

Contribute to YouTube video ideation including topic research, title angles, thumbnail concepts, and content hooks

Research and insights

Study what is performing well across platforms — spot outlier content, identify patterns, and bring structured findings to the team regularly

Research winning ads using platforms like Meta Ad Library and conduct competitor research, producing clear reports with actionable insights

Research and maintain a pipeline of potential podcast guests with relevant background information

Research editing styles and visual references that can be used as creative direction for the video editor

Social media and reporting

Keep Meraki-IT's social accounts active, engaged, and healthy across platforms

Warm up new accounts when needed and manage that process properly

Track performance metrics, identify what is and is not working, and report findings regularly to the Brand Manager

Creative support

Design social media carousels and basic branded graphic content

Assist the Brand Manager and Growth Manager with content-related research and execution tasks as needed

What We're Looking For

1-3 years of experience in content, social media, or a related creative role

Genuinely plugged into social media — you notice what is working and why before everyone else does

Comfortable and confident on camera — willing to be part of the content, not just behind it

Strong research and analytical skills — able to go deep, extract what matters, and present it clearly

Creative thinker who can generate a steady stream of fresh, platform-specific ideas consistently

Organised and proactive — you come in with a list and you do not wait to be told what to work on next

Basic graphic design ability sufficient to produce clean carousels and branded posts