Business Development Executive

Description:

Responsibilities:

• Identify, research, and engage potential B2B clients through LinkedIn Sales Navigator, email outreach, Apollo, and other lead generation platforms.
• Develop and execute targeted prospecting strategies to generate qualified leads and build a strong sales pipeline.
• Research target markets, identify ideal customer profiles (ICPs), and connect with relevant decision-makers.
• Build and nurture relationships with prospective clients through personalized outreach, consistent follow-ups, and effective communication.
• Manage end-to-end business development activities, from prospect identification and initial outreach to lead qualification, appointment setting, and supporting deal closure.
• Maintain accurate prospect information, communication records, and pipeline updates in the CRM system.
• Monitor outreach campaign performance, track key metrics, and optimize strategies to improve conversion rates.
• Research industry trends, competitor activities, technology events, and exhibitions to identify new business opportunities.
• Collaborate with internal sales and marketing teams to align prospecting activities with business objectives.
• Meet assigned lead generation, outreach, and pipeline development targets.

Requirements:

• Bachelor's degree in BBA (Marketing), MBA, BS, BSCS, Software Engineering, IT, or a related field.
• Minimum 2 years of professional experience in business development, B2B sales, or lead generation.
• Proven experience in B2B client acquisition, preferably within IT services, software development, or technology solutions.
• Hands-on experience with LinkedIn Sales Navigator for prospect research, lead generation, and outreach.
• Proficiency in Apollo and other prospecting or lead generation tools.
• Mandatory working knowledge of CRM platforms, including lead management, pipeline tracking, and reporting.
• Understanding of the end-to-end sales process, from prospecting and qualification to nurturing and deal closure.
• Excellent written and verbal communication, negotiation, and relationship-building skills.
• Ability to research target markets, identify decision-makers, and develop effective outreach strategies.
• Familiarity with email automation tools and sales engagement platforms is an added advantage.
• Exposure to technology events, industry exhibitions, and networking activities is preferred.
• Experience working with international clients, particularly in the US and UK markets.
• Experience generating leads for IT services, software development, or other B2B technology solutions.
• Demonstrated ability to generate qualified leads and contribute to sales pipeline growth.
• Experience with structured outreach campaigns, CRM reporting, and sales performance metrics.