Business Development Executive

Description:

A driven and commercially minded Business Development Executive to anchor our outbound sales function. You will own the full top-of-funnel: prospecting, personalised outreach, lead nurturing, and pipeline management — working directly with our US-based sales lead to generate qualified meetings and keep deals moving. This is a full-time, on-site role based in Lahore.

Responsibilities

Outbound Prospecting

•       Run structured daily outbound across LinkedIn and email to generate qualified meetings for the sales team.

• Identify and research target leads across apparel, fashion, textile, footwear, and supply-chain, building and maintaining prospect lists using LinkedIn Sales Navigator, Apollo, and other tools.

•       Create personalised outreach messaging tailored to each prospect's role, company, and pain points no generic blasts.

• Identify trigger events new QA or sourcing leadership hires, compliance announcements, factory expansions, funding rounds, and act on them fast.

•       Develop and iterate on outreach sequences (messaging, cadence, subject lines) based on response data.

•       Target a minimum of 2 qualified meetings booked per month, with a clear path to scaling volume as the engine matures.

Email Outreach & Campaign Management

• Own and manage email outreach end to end: list building, sequence setup, send scheduling, reply handling, and A/B testing of subject lines and copy.

•       Maintain sender reputation and deliverability hygiene, dedicated domains, warm-up protocols, bounce management.

•       Draft and refine email copy that is concise, specific to the recipient, and clearly communicates Triple Tree's value.

Lead Nurturing & CRM Management

• Reactivate the dormant CRM lead base, past demos, expired trials, unconverted event contacts - systematically and on a defined schedule.

•       Nurture current leads through the funnel with timely, relevant follow-up until they are ready for a demo or handoff.

•       Own and manage the CRM daily: contact records, activity notes, next steps, and stage progression. Experience with Nutshell, Apollo, or equivalent CRMs is a plus.

•       Coordinate directly with the US sales lead on pipeline handoffs, deal context, and prioritisation.

•       Support demo scheduling, prep notes, and pre-call research so senior sales time goes only to closing.

Reporting

•       Report weekly on outreach activity, response rates, meetings booked, and pipeline generated to the Senior Product Marketing Lead.

•       Flag blockers, messaging gaps, and recurring objections heard in the field.

Requirements

• 1–3 years of experience in B2B sales, business development, or a similar outbound role.

•       Strong written and verbal English you will be writing to QA directors, sourcing heads, and operations leads at global brands and manufacturers.

•       Hands-on experience with LinkedIn Sales Navigator and familiarity with Apollo, Nutshell, or equivalent CRMs is a plus.

•       Proficient in the Microsoft Outlook suite (Outlook, Teams, Calendar) for day-to-day communication and scheduling.

•       Comfortable with high-volume, structured outreach and disciplined CRM discipline.

•       Organised, self-directed, and able to manage a full outbound day with minimal supervision.

•       Familiarity with the fashion, apparel, textile, or supply-chain industry is a strong plus.

• LUMS or equivalent degree background preferred.