Description:
We are seeking a highly experienced Assistant Manager, Amazon Marketplace to lead and independently drive end-to-end marketplace operations. This role requires full responsibility for sales performance, advertising strategy, catalog optimization, and account health across multiple regions. The ideal candidate will combine strong analytical capabilities with hands-on execution to consistently improve revenue, visibility, and operational efficiency on Amazon.
Key Responsibilities
- Own and manage Amazon marketplace operations end-to-end, including sales, advertising, catalog management, and account performance across multiple regions.
- Plan and execute PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, focusing on bid optimization, budget control, and ROI improvement.
- Conduct comprehensive keyword research and positioning strategies, improving organic ranking and product discoverability.
- Optimize product listings, including titles, bullet points, backend keywords, and content enhancements to maximize conversion rates.
- Monitor Buy Box performance and pricing strategies, ensuring competitive positioning and consistent sales performance.
- Identify and resolve listing and account issues, including suppression, variation errors, and compliance-related concerns.
- Analyze account and campaign performance, using data insights to improve sales, advertising efficiency, and overall profitability.
- Manage promotional activities, including deals, coupons, bundles, and campaign-based growth initiatives.
- Track and improve keyword performance and organic rankings, implementing continuous optimization strategies.
- Coordinate inventory planning and stock availability, ensuring alignment with sales demand and minimizing stock-related issues.
- Handle reimbursements, claims, and account-related concerns, ensuring timely resolution and revenue protection.
- Perform regular account audits, ensuring data accuracy, compliance, and operational efficiency.
- Develop and implement growth strategies, identifying opportunities to scale sales and improve market positioning.
- Collaborate with internal and external stakeholders, ensuring smooth communication and alignment with business objectives.
- Monitor market trends and competitor activity, adapting strategies to maintain a competitive advantage.
Qualifications & Skills
- Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
- Minimum 4–6 years of experience managing Amazon Seller/Vendor Central accounts, including at least 2 years leading digital sales teams and driving performance outcomes.
- Strong expertise in Amazon PPC, catalog management, and marketplace growth strategies.
- In-depth understanding of Amazon algorithms, ranking factors, and conversion optimization techniques.
- Experience managing multi-marketplace Amazon operations (EU/US/CA global exposure preferred).
- Proficiency in Amazon tools, analytics, and reporting dashboards.
- Strong analytical and data-driven decision-making skills.
- Excellent problem-solving ability with attention to detail.
- Ability to work independently with full ownership and accountability.
- Strong communication and coordination skills.