Description:
We are seeking a highly analytical and results-oriented Amazon PPC Manager to take ownership of multi-million-dollar ad accounts. The ideal candidate will be responsible for strategically managing, scaling, and optimizing advertising campaigns with precision, while ensuring profitability and growth.
Key Responsibilities:
- Manage end-to-end Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, ensuring alignment with business goals.
- Develop and implement account structures optimized for scalability, efficiency, and measurable growth.
- Conduct advanced keyword research using tools such as Helium 10, Data Dive, SQP, and others to identify high-performing and profitable keywords.
- Optimize campaigns to control TACOS, ACOS, and contribution margins, ensuring campaigns remain profitable while scaling.
- Continuously analyze campaign performance and implement data-driven optimizations, including bid adjustments, negation strategies, and segmentation of campaigns.
- Monitor competitor campaigns and market trends to proactively identify opportunities for growth and market share capture.
- Prepare performance reports and actionable insights for internal stakeholders and clients, translating complex data into clear recommendations.
- Implement testing strategies to evaluate new campaigns, keywords, and creative assets to maximize returns.
Requirements:
- 3+ years of hands-on experience managing Amazon PPC campaigns at scale.
- Proven experience managing $100K+ monthly ad spend with a focus on profitability.
- Deep understanding of TACOS, ACOS, contribution margin, ROAS, and other key PPC metrics.
- Strong analytical skills with advanced proficiency in Excel (formulas, pivot tables, reporting).
- Experience with manual campaign management, including negative keyword strategy, bid adjustments, and account restructuring.
- Solid understanding of Amazon keyword tools, competitor research, and market analysis.
- Ability to prioritize campaigns, manage multiple accounts simultaneously, and maintain focus under strict deadlines.
- Strong communication skills to effectively present data insights and strategic recommendations to stakeholders.
Preferred Qualifications:
- Experience with tools like Helium 10, Data Dive, Smart Scout/Seller Board, or similar software.
- Experience working remotely and independently in a results-driven environment.