Store & Marketing Manager

Description:

This is a full-time, remote role for a Shopify Expert (Store & Marketing Manager) at Stratelix. You will manage the company's Shopify store, implement marketing strategies (including Meta and Google Ads), and ensure the smooth operation of online retail activities.

Key Responsibilities:

• Shopify Store Management: Oversee daily operations, inventory management, and order fulfillment while ensuring smooth functionality.
• Shopify Marketing: Develop and execute targeted marketing campaigns (Google Ads, Facebook Ads, Shopify PPC) to drive traffic and sales.
• Store Optimization: Continuously improve user experience, site performance, and conversion rates through updates and A/B testing.
• Product Listings: Optimize all product listings for search and conversion, including titles, descriptions, images, and pricing.
• SEO & Analytics: Implement SEO best practices and monitor store performance using analytics tools.
• USA Market Focus: Tailor marketing strategies and store experience to meet USA market trends and consumer behaviors.
• Collaboration: Work with designers, developers, and marketing teams to ensure consistent branding and a seamless shopping experience.

Requirements:

• Proven experience managing Shopify stores, with a focus on the USA market.
• Strong understanding of Shopify’s platform, apps, and integrations.
• Expertise in digital marketing, including Google Ads, Facebook Ads, and other PPC channels.
• Experience in SEO, CRO (Conversion Rate Optimization), and A/B testing.
• Proficiency with analytics tools like Google Analytics and Shopify Analytics.
• Excellent communication skills and the ability to work independently.
• Experience managing large product catalogs and optimizing online presence.

Qualifications:

• Strong communication and customer service skills.
• Experience in eCommerce and digital marketing.
• Proficiency in Shopify platform management.
• Strong analytical and problem-solving skills.
• Ability to work both independently and collaboratively in a team.
• Previous experience in store management is a plus.
• Bachelor's degree in Marketing, Business, or a related field.