Specialist

Description:

We are looking for a results-driven User Acquisition (UA) Specialist to join our growing gaming team. If you have experience scaling mobile games/apps through paid marketing campaigns and know how to optimize performance for maximum growth, we’d love to hear from you!

🎯 Key Responsibilities:

• Plan, launch, and manage user acquisition campaigns across multiple advertising platforms

• Run and optimize campaigns on Meta Ads and Mintegral

• Monitor and improve campaign performance using KPIs such as CPI, CPA, and ROAS

• Perform A/B testing on creatives, targeting, and campaign strategies

• Analyze campaign data and provide actionable insights for continuous growth

• Collaborate closely with creative, product, and marketing teams

✅ Requirements:

• Experience in mobile app/game user acquisition

• Hands-on experience with Meta Ads and Mintegral

• Strong understanding of CPI, CPA, ROAS, and campaign optimization

• Familiarity with analytics and attribution tools like Firebase or AppsFlyer

• Strong analytical and problem-solving skills

• Creative mindset with the ability to test and scale winning ad strategies