Social Media Marketing Specialist

Description:

The Inksters is a dynamic digital media agency that specializes in creating compelling social media strategies and performance-driven marketing campaigns. We are looking for a talented and motivated Social Media cum Performance Marketing Specialist to join our team and drive growth for our clients across various platforms.

Key Responsibilities

• Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.)
• Plan, execute, and optimize performance marketing campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.)
• Monitor and analyze campaign performance, generating detailed reports with actionable insights
• Manage and grow social media accounts by creating engaging content and interacting with the audience
• Track KPIs, such as CTR, ROI, CPC, and CPM, to measure the effectiveness of campaigns
• Collaborate with creative team to develop visually appealing and high-converting ad creatives
• Stay up to date with the latest trends and best practices in social media and performance marketing
• Coordinate with clients to understand their business goals and align marketing strategies accordingly

Qualifications and Skills

• Proven experience in social media management and performance marketing
• Expertise in using social media platforms and paid advertising tools (Google Ads, Facebook Ads, etc.)
• Strong analytical skills and experience with analytics tools (Google Analytics, Facebook Insights, etc.)
• Excellent communication skills, both written and verbal
• Ability to create content that resonates with target audiences and aligns with brand objectives
• A creative thinker with the ability to work independently and in a team
• Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required)