Description:
Pastreez is an upcoming café and pastry destination dedicated to creating memorable food experiences through exceptional products, thoughtful branding, and engaging content. We are looking for a creative and driven Social Media Marketing Executive to help build and grow our digital presence.
Responsibilities
- Develop and execute social media strategies across Instagram, Facebook, TikTok, and LinkedIn.
- Plan and manage content calendars and posting schedules.
- Create engaging content including photos, videos, reels, stories, and graphics.
- Write compelling captions and maintain a consistent brand voice.
- Monitor engagement, respond to messages and comments, and foster community growth.
- Stay updated with social media trends and recommend innovative content ideas.
- Coordinate with internal teams for campaigns, promotions, product launches, and events.
- Track social media performance and prepare reports with actionable insights.
- Assist in influencer collaborations and digital marketing initiatives.
Requirements
- Bachelor's degree in Marketing, Media Sciences, Communications, Business Administration, or a related field is required.
- Strong understanding of major social media platforms and content trends.
- Proficiency in content creation tools and basic photo/video editing.
- Excellent written and verbal communication skills.
- Creative mindset with strong attention to detail.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Previous experience in social media management or digital marketing is preferred.