Social Media Manager

Description:

What you'll actually do

• Own Organic Traveller's presence across Instagram and TikTok end-to-end: strategy, calendar, execution, community
• Build monthly content calendars and campaign plans around launches, sales, and cultural moments
• Brief and coordinate the content creator, graphic designer, and video editor so everything ships on time and on brand
• Mentor and guide the in-house content creator - reviewing concepts, sharpening hooks, and building their skills over time
• Write captions, hooks, and content briefs that sound like us - playful, warm, never corporate
• Manage community: comments, DMs, UGC resharing, and keeping our audience feeling seen
• Read performance data (reach, saves, shares, follower growth) and adjust the plan based on what's actually working, not vibes
• Report monthly on what was posted, what performed, and what's next

What we're looking for

• 2–5 years managing social media for a brand or agency (in-house D2C experience is a plus) - we're happy with someone senior enough to guide a junior content creator
• Sharp writing - captions, briefs, and hooks that don't need three rounds of edits
• Working knowledge of Instagram/TikTok analytics and what the numbers mean