Senior Marketing Strategist

Description:

As our Marketing Strategist, you will partner closely with the Director and team to define and execute the company’s marketing vision. You will lead the overall marketing strategy while overseeing the delivery of campaigns through the wider marketing team.

This role is ideal for an experienced marketing professional who has developed strong commercial and strategic expertise and is ready to take ownership of a high-impact leadership position.

Key Responsibilities

• Develop and own the company’s marketing strategy.

• Work directly with the Director & team on long-term growth initiatives.

• Build marketing plans that increase brand awareness, lead generation, and customer engagement.

• Identify new market opportunities and recommend innovative marketing approaches.

• Oversee digital marketing, content, branding, PR, social media, email marketing, and paid advertising.

• Analyse campaign performance and optimise marketing activity using data and insights.

• Lead, mentor, and coordinate operational marketing team members 

• Ensure all marketing activity aligns with the company’s vision and commercial objectives.

Preferred Experience & Technical Skills

• Proven experience with CRM and marketing automation platforms, preferably GoHighLevel (GHL) or similar systems (HubSpot, ActiveCampaign, Salesforce, etc.).
• Strong understanding of lead generation, lead nurturing, conversion optimisation, and customer journey mapping.
• Experience building and optimising marketing funnels and automated workflows.
• Knowledge of SEO, Google Analytics, Google Search Console, Google Business Profile, and keyword research.
• Experience managing Google Ads, Meta Ads, LinkedIn Ads, and paid lead generation campaigns.
• Confidence in using AI-powered marketing tools (such as ChatGPT, Claude, Gemini, Perplexity, Canva AI, Jasper or similar) to improve content creation, research, workflow automation, and productivity.
• Experience with email marketing platforms and campaign automation.
• Strong understanding of website optimisation, landing pages, and conversion rate optimisation (CRO).
• Experience analysing marketing KPIs, dashboards, and reporting to senior leadership.
• Ability to evaluate and implement new marketing technologies and automation tools that improve efficiency and scalability.