Description:
De-Estimators.com provides Design & Drafting, Estimating & Takeoffs, and Heavy Civil Bid Support to contractors, builders, architects, and heavy civil firms across the US and Canada. As our E-Marketing & Sales Executive, you will generate demand, convert leads into signed projects, and position us as an extension of our clients' in-house teams.
What You'll DoE-Marketing
- Run campaigns across SEO, Google Ads, LinkedIn, email, and social media.
- Manage and improve our website, including trade-specific landing pages and lead capture forms.
- Create blogs, case studies, sample deliverables, and newsletters that showcase our expertise.
- Tailor messaging by region and code requirements (IRC/IBC, NCC, NBC).
- Track and report on traffic, leads, cost per lead, and conversions.
Sales & Business Development
- Research and reach out to prospects by email, LinkedIn, and phone.
- Qualify inbound enquiries and guide each prospect from submission to scoping, fixed-scope quote, and handover.
- Work with our Estimating and Drafting leads to prepare clear, itemized proposals.
- Manage the pipeline in a CRM with timely follow-up on every lead.
- Build long-term partnerships, including overflow support during peak bid season.
- Keep all client plans, bids, and project data confidential.
What You'll BringRequired
- Bachelor's degree in Marketing, Business, Communications, Construction Management, or a related field (or equivalent experience).
- Proven digital marketing and B2B sales experience, ideally in construction, engineering, architecture, or outsourced services.
- Working knowledge of SEO, paid search, LinkedIn campaigns, email marketing tools, a CRM, and Google Analytics.
- Strong written and verbal English for proposals, emails, and web copy.
- Basic understanding of the construction bidding process.
- Ability to work with clients across the US and Canada.
- Organized, self-driven, and disciplined about follow-up.