Description:
Poshish, Pakistan’s leading furniture brand, is looking for a Senior Marketing Executive to strengthen its Marketing & Branding Department. This is a senior-level role for a highly motivated professional who can lead impactful campaigns, drive brand growth, and manage both digital and traditional marketing strategies.
Key Responsibilities
- Lead and optimize performance marketing campaigns to boost sales and ROI.
- Manage digital advertising across Meta, Google, and TikTok, ensuring efficient budget utilization and measurable outcomes.
- Drive social media marketing, overseeing content, engagement, and brand voice.
- Execute traditional marketing initiatives including events, print media, and outdoor campaigns.
- Build and maintain strong relationships with influencers and brand ambassadors.
- Manage online reputation (ORM) through reviews, feedback, and customer engagement strategies.
- Collaborate with management to align marketing initiatives with business and branding goals.
- Mentor and guide junior team members to achieve department KPIs.
Requirements
- Minimum 3–5 years of proven experience in marketing, preferably in retail, lifestyle, or furniture industry.
- Hands-on expertise in Meta Ads Manager, Google Ads, TikTok Ads, and other digital platforms.
- Strong understanding of 360° marketing campaigns (digital + traditional).
- Excellent leadership, communication, and analytical skills.
- A proactive, creative, and results-oriented professional with the ability to manage multiple projects.