Senior Marketing Executive

Description:

Poshish, Pakistan’s leading furniture brand, is looking for a Senior Marketing Executive to strengthen its Marketing & Branding Department. This is a senior-level role for a highly motivated professional who can lead impactful campaigns, drive brand growth, and manage both digital and traditional marketing strategies.

Key Responsibilities

• Lead and optimize performance marketing campaigns to boost sales and ROI.
• Manage digital advertising across Meta, Google, and TikTok, ensuring efficient budget utilization and measurable outcomes.
• Drive social media marketing, overseeing content, engagement, and brand voice.
• Execute traditional marketing initiatives including events, print media, and outdoor campaigns.
• Build and maintain strong relationships with influencers and brand ambassadors.
• Manage online reputation (ORM) through reviews, feedback, and customer engagement strategies.
• Collaborate with management to align marketing initiatives with business and branding goals.
• Mentor and guide junior team members to achieve department KPIs.

Requirements

• Minimum 3–5 years of proven experience in marketing, preferably in retail, lifestyle, or furniture industry.
• Hands-on expertise in Meta Ads Manager, Google Ads, TikTok Ads, and other digital platforms.
• Strong understanding of 360° marketing campaigns (digital + traditional).
• Excellent leadership, communication, and analytical skills.
• A proactive, creative, and results-oriented professional with the ability to manage multiple projects.