Description:
THE IT ZON is seeking an experienced Senior Growth Manager – Mobile Apps to lead the end-to-end growth of our mobile applications. This role is responsible for driving user acquisition, store optimization, monetization, and performance analytics across our app portfolio.
This position requires a hands-on professional with proven experience in scaling mobile apps through data-driven growth strategies.
Key Responsibilities
- Own and execute the overall growth strategy for multiple mobile applications
- Plan, manage, and optimize user acquisition campaigns (Google UAC, Meta, and other channels)
- Lead ASO initiatives including keyword research, metadata optimization, and store conversion improvements
- Work closely with product and design teams on app launches, feature rollouts, and growth experiments
- Manage and optimize monetization strategies including ads, mediation, and in-app purchases
- Oversee MMP tools for attribution, performance tracking, and cohort analysis
- Monitor key KPIs including CPI, ROAS, LTV, retention, and conversion rates
- Prepare regular performance reports and provide actionable insights to stakeholders
Required Qualifications
- Proven experience in mobile app growth, performance marketing, or product growth roles
- Strong hands-on experience with Google Ads (UAC) and at least one other major acquisition channel
- Practical experience with ASO for Google Play and Apple App Store
- Familiarity with MMP platforms such as AppsFlyer, Adjust, or similar tools
- Solid understanding of mobile monetization models and mediation platforms
- Strong analytical skills with the ability to translate data into growth decisions
- Having the good expertise on In App Purchases and Subscriptions.