Description:
Abbasi Stationers is looking for a motivated, energetic, and result-oriented Sales Manager to lead and expand our stationery products business across Lahore, Faisalabad, and Multan.
The ideal candidate should have strong knowledge of the stationery market, excellent dealer and customer-handling skills, and a proven ability to develop new business, manage sales teams, strengthen dealer networks, and achieve sales targets.
Key Responsibilities
- Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
- Manage and expand the dealer, distributor, wholesaler, retailer, and institutional customer network in Lahore, Faisalabad, and Multan.
- Conduct regular market visits to identify new business opportunities and strengthen relationships with existing customers.
- Identify and onboard new dealers, wholesalers, retailers, schools, offices, corporate clients, and other institutional buyers.
- Maintain strong relationships with existing customers and ensure regular order generation through effective follow-up.
- Monitor sales performance by territory, customer, product, and sales representative.
- Lead, supervise, and motivate the sales team to achieve assigned targets.
- Plan daily and weekly sales activities, market visits, customer meetings, and follow-ups.
- Ensure effective distribution and availability of stationery products across assigned markets.
- Monitor competitors' pricing, products, promotions, market activities, and customer strategies.
- Provide regular feedback to management regarding market trends, customer requirements, competitor activities, and sales opportunities.
- Negotiate commercial terms with dealers and customers within approved company policies.
- Ensure timely collection of outstanding payments and coordinate with the accounts/finance team regarding receivables.
- Monitor customer complaints and coordinate with relevant departments for timely resolution.
- Prepare and submit daily, weekly, and monthly sales and market reports to management.
- Analyze sales results and take corrective actions where targets are not being achieved.
- Introduce new products and promotional offers to the market and ensure effective product visibility.
- Ensure proper implementation of company sales policies, pricing, discounts, credit terms, and reporting procedures.
- Travel regularly to Faisalabad and Multan as required for market development, customer meetings, dealer visits, and sales monitoring.
- Contribute practical ideas and strategies for increasing market share, sales volume, and customer retention.
Required Qualifications
- Bachelor/ Master’s degree in Business Administration, Sales & Marketing, Commerce, or a related field preferred.
- Minimum 4–6 years of managerial experience, preferably in the stationery segment, school supplies, office supplies, consumer products, distribution, or wholesale business.
- Proven experience in dealer/distributor network development and territory sales management.
- Strong knowledge of the Lahore, Faisalabad, and Multan markets will be an advantage.
- Experience in managing and supervising a sales team.
- Valid driving license and willingness to travel frequently between assigned territories.
- Good command of MS Office/Excel, WhatsApp, email, and sales reporting systems.