Description:
Multiinsight is a data-driven ecommerce growth agency working with US and EU DTC Shopify brands across CRO, Shopify development, Meta Ads, and Klaviyo email and SMS.
We generate inbound leads daily through paid campaigns. Your primary job is to call those leads fast, qualify them, and book the call. Alongside that, you build outbound pipeline through cold email and LinkedIn. You do not close. You qualify and book, and our business development team takes it from there.
This role is ideal for someone who is confident on the phone, experienced in B2B prospecting, and motivated by hitting measurable meeting targets.
Responsibilities
- Call every inbound lead generated through Meta Ads within 5 minutes of the lead coming in, during shift hours.
- Qualify prospects on need, budget, authority, and buying timeline.
- Book qualified calls directly into the sales calendar while still on the phone.
- Work a structured multi-touch follow-up sequence (call, SMS, WhatsApp, email) on every lead that does not connect first time.
- Confirm booked meetings ahead of time to protect show rate.
- Generate new B2B leads through cold calling, LinkedIn, and targeted cold email.
- Build and manage targeted prospect lists based on our Ideal Customer Profile using Apollo, Clay, Sales Navigator, and the Meta Ad Library.
- Research target companies and identify the right decision-makers.
- Record every prospect, interaction, and follow-up accurately in the CRM (GoHighLevel).
- Maintain pipeline hygiene so reporting and forecasting stay accurate.
- Hand qualified leads over to the business development team with full context and notes.
- Meet daily, weekly, and monthly activity and meeting targets.
- Monitor outreach performance and improve scripts, sequences, and messaging over time.
Requirements
- 2 or more years in an SDR, appointment setting, lead generation, or B2B outbound sales role.
- Excellent spoken English. You will be on the phone with US business owners every day.
- Strong written English for cold email and LinkedIn messaging.
- Confident cold calling and speaking directly with business decision-makers.
- Strong objection handling and disciplined follow-up.
- Comfortable working to sales targets and performance-based KPIs.
- Hands-on CRM experience (GoHighLevel, HubSpot, Close, Pipedrive, or similar).
- Experience with prospecting and outbound tools.
- Organized, self-driven, and consistent. This role runs on daily activity, not bursts.