Performance Marketing Manager

Description:

Sapphire Retail Limited (SRL) is seeking a dynamic and data-driven Performance Marketing Manager – Google Ads to join our growing team in Lahore. As a key player in our marketing team, you will be responsible for managing and optimizing full-funnel Google Ads campaigns to drive e-commerce success. This is a fantastic opportunity for an experienced marketer who is passionate about performance optimization and e-commerce growth.

Key Responsibilities:

• Campaign Ownership: Take full ownership of Google Ads campaigns across multiple platforms including Search, Shopping, YouTube, and PMax, ensuring they are fully optimized for maximum performance.

• Data-Driven Decision Making: Leverage analytics tools to drive results, using data insights to optimize campaigns and increase ROAS while reducing CAC.

• Platform Expertise: Utilize advanced features in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center to enhance campaign tracking, optimization, and reporting.

• E-commerce Focus: Manage large-scale ad accounts with a focus on driving significant growth in an e-commerce environment, continually refining strategies to increase conversions and profitability.

• Collaboration: Work closely with the broader digital marketing team to align strategies and contribute to the development of the company’s online presence.

Required Qualifications:

• Experience: 4–6 years of hands-on experience in managing large-scale Google Ads accounts, particularly in the e-commerce space.

• Skills:

  • Expertise in Google Ads (Search, Shopping, YouTube, PMax).

  • Proficient in using Google Analytics 4 (GA4) and Google Tag Manager (GTM) for advanced campaign tracking and optimization.

  • Strong understanding of Google Merchant Center and e-commerce-specific campaign requirements.

  • Proven track record of driving ROAS while effectively managing CAC and ensuring profitable campaign outcomes.

  • Ability to make data-driven decisions and optimize performance across multiple channels.

Application Deadline:

• 20th May 2025