Marketing Associate

Description:

The Marketing Associate will be responsible for developing and executing Zarai Mandi’s marketing as the company transitions its existing WhatsApp-based service to a native mobile application.

The role focuses on smoothly migrating existing customers to the app, guiding them through registration, login and onboarding, addressing their difficulties, and collecting feedback to improve the app in coordination with the development team. Alongside this transition, the Marketing Associate will lead efforts to market the app to new customers, build awareness and acquire customers across B2B and B2C markets, and expand Zarai Mandi's presence across agricultural markets.

The role will go beyond social media management and promotional activities. It will require developing a practical strategy to retain existing customers, acquire new users, achieve critical mass, convert users into paying subscribers and build awareness around the product. The Marketing Associate will define measurable targets, recommend the marketing budget and take ownership of executing the approved plan and delivering results.

Key Responsibilities

• Existing Customer Transition – WhatsApp to Mobile Application.
• Plan customer communication to explain the transition, introduce the app and highlight its benefits. Develop and execute a structured plan to migrate existing WhatsApp customers and subscribers to the ZM mobile application.
• Pre-launch market research
• Go-to-Market (GTM) & App Launch Strategy
• Product Development Requirements (PDRs) based on actual market needs, customer feedback, competitor analysis and business objectives.
• Marketing Plan & Campaign Execution - Platform-wise (FB, Insta, Youtube, Tiktok, Whatsapp, Google, Website SEO)
• Critical mass user acquisition
• Market Penetration - Mandi-wise
• Marketing budget and resource planning

Required Skills & Experience

• 2–5 years of total marketing experience, including a minimum of 1-2 years in a branding or advertising agency environment.
• Proven experience marketing a mobile app or digital product, including creating marketing plans and executing them to achieve measurable results (installs, users, retention or revenue).
• Hands-on experience with AI-powered marketing tools (e.g., ChatGPT, Claude, Canva AI, Adobe Firefly).
• Strong understanding of digital marketing, social media and content strategy.
• Experience with campaign management, analytics and reporting tools.
• Proven community management experience across online and offline communities.
• Excellent written and verbal communication skills (English and Urdu).
• Creative thinking, problem-solving ability and strong attention to detail.
• Ability to manage multiple projects, deadlines and budgets in a fast-paced environment.