Machine Learning Engineer

Description:

Join our innovative team at WISE360 Solutions in Abbottabad as we revolutionize the digital marketing landscape through advanced AI technologies. We're seeking a dedicated, graduate-level professional with 1+ year of experience in developing and deploying AI and machine learning solutions to automate and optimize digital marketing strategies.

Key Responsibilities:

• AI Model Development: Create and deploy machine learning models targeting digital marketing challenges such as campaign optimization, personalized customer segmentation, and predictive analytics.
• Data Analysis & Optimization: Analyze complex datasets to derive actionable insights that enhance marketing performance and ROI.
• Cross-Functional Collaboration: Work closely with digital marketing teams and product managers to integrate and refine AI-driven solutions within our marketing platforms.
• Innovation & Experimentation: Stay abreast of industry trends, testing and refining AI models to keep our strategies ahead of the curve.

Required Qualifications:

• Educational Background: Graduate in Computer Science, Data Science, AI, or a related field.
• Experience: Minimum of 1+ year in AI/machine learning, with demonstrable experience in digital marketing automation.
• Technical Skills: Proficiency in Python (or similar languages) and familiarity with ML frameworks (e.g., TensorFlow, PyTorch, scikit-learn).
• Marketing Insight: Understanding of digital marketing strategies, campaign management, and key performance metrics.
• Communication: Ability to clearly articulate technical concepts to both technical and non-technical stakeholders.