Linkedin Outreach Specialist

 

Description:

The candidate will be responsible for identifying relevant prospects, building targeted lead lists, executing personalized LinkedIn outreach campaigns, managing automated sequences, and generating qualified leads for the Business Development team.

The ideal candidate should have practical experience with LinkedIn Sales Navigator, lead-list building, LinkedIn automation tools, prospect research, and B2B outreach. Effective LinkedIn outreach should combine precise targeting, personalization, appropriate follow-ups, and measurable campaign performance rather than relying on high-volume generic messaging. (LinkedIn)

Key Responsibilities

LinkedIn Prospecting & Lead Generation

Identify and research potential B2B clients through LinkedIn and LinkedIn Sales Navigator.

Build targeted prospect lists based on industry, company size, location, job title, seniority, and ICP.

Identify key decision-makers such as CEOs, Founders, CTOs, CIOs, Product Managers, and other relevant stakeholders.

Research companies and prospects to identify relevant business opportunities.

Maintain accurate and updated lead databases.

LinkedIn Outreach & Automation

Plan and execute LinkedIn outreach campaigns.

Create personalized connection requests, introductory messages, and follow-up sequences.

Manage LinkedIn automation campaigns using relevant automation platforms.

Monitor campaign activity and ensure outreach remains targeted and personalized.

Adjust campaigns based on response, acceptance, and engagement rates.

Ensure outreach practices prioritize account health and avoid aggressive or spam-like activity. (Stackmatix)

Lead Qualification

Engage with prospects who respond to outreach campaigns.

Understand their business requirements and identify potential opportunities.

Qualify prospects before handing them over to the BDE/Sales team.

Schedule qualified meetings and discovery calls.

Maintain proper follow-up with interested prospects.

Lead List Building

Build and maintain high-quality prospect lists.

Verify company information and decision-maker details.

Segment leads according to industry, geography, company size, and service requirements.

Regularly clean and update lead databases.

Reporting & Optimization

Track campaign KPIs including:

Connection Acceptance Rate

Reply Rate

Positive Reply Rate

Qualified Leads

Meetings Booked

Conversion Rate

Prepare weekly and monthly outreach reports.

Identify underperforming campaigns and recommend improvements.

Continuously test and optimize messaging and targeting.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, IT, or a related field.

1–3 years of professional experience in LinkedIn outreach, lead generation, digital sales, or B2B business development.

Hands-on experience with LinkedIn Sales Navigator.

Practical experience with LinkedIn automation tools.

Strong experience in lead-list building and prospect research.

Excellent written English and professional communication skills.

Strong understanding of B2B lead generation and international markets.

Strong analytical and organizational skills.

Ability to work with targets and meet daily/monthly KPIs.

Technical Skills

Experience with one or more of the following tools is preferred:

LinkedIn Sales Navigator

Apollo.io

Lemlist

Expandi

Dripify

Waalaxy

HeyReach

Instantly

Smartlead

HubSpot / Zoho CRM / Salesforce

Google Sheets / Microsoft Excel

Preferred Skills

Experience generating leads for IT/software development companies.

Experience targeting USA, UK, Canada, Europe, UAE, or other international markets.

Experience with cold email + LinkedIn multichannel outreach.

Basic understanding of software services such as:

Web Development

Mobile App Development

AI/ML

Embedded Systems

IoT

Blockchain

Cloud Solutions

Experience with CRM integration and lead tracking.

Familiarity with AI tools such as ChatGPT, Claude, and Gemini for research and outreach personalization.