Description:
ForgeSols is looking for an experienced and results-driven Lead Generation Specialist to join our growing digital marketing and AI automation agency.
We are looking for someone who understands B2B lead generation, LinkedIn prospecting, international markets, and modern sales intelligence tools .
Key Responsibilities
- Develop and execute B2B lead-generation strategies for UK, US and international markets
- Identify and research high-quality prospects and decision-makers
- Use LinkedIn and LinkedIn Sales Navigator to build targeted prospect lists
- Conduct account research, market research and competitor analysis
- Generate qualified leads through LinkedIn, email and other outbound channels
- Build and manage targeted prospect databases
- Perform lead qualification and segmentation
- Create personalised outreach campaigns and follow-up sequences
- Track outreach activity, response rates, meetings and qualified opportunities
- Work closely with the marketing and sales team to improve lead quality and conversion
- Continuously test and optimise lead-generation strategies
Required Skills & Qualifications
- Minimum 5 years of proven B2B lead-generation experience
- Strong hands-on experience with LinkedIn and LinkedIn Sales Navigator
- Experience generating leads for UK, US or other international markets
- Strong understanding of B2B sales processes and buyer personas
- Experience with modern lead-generation and sales intelligence tools such as Apollo, Clay, ZoomInfo, Hunter, Instantly, Lemlist or equivalent platforms
- Experience using CRM platforms such as HubSpot, GoHighLevel, Salesforce, or Pipedrive.
- Strong research, communication and analytical skills
- Ability to identify genuine decision-makers and high-intent prospects
- Comfortable working with international clients and UK business hours
- Excellent written and spoken English
- Strong understanding of LinkedIn outreach and professional communication