Lead Generation Executive

Description:

The Lead Generation Executive is a full-time, on-site role based in Lahore, responsible for identifying and qualifying new business opportunities for MarQon Technologies. Daily tasks include researching target markets, compiling prospect lists, and generating leads through calls, emails, social platforms, and other outreach methods. The role involves engaging potential clients, understanding their digital needs, and coordinating with the sales and marketing teams to move qualified leads through the pipeline. The Lead Generation Executive will maintain accurate records in CRM tools, prepare basic reports on lead performance, and collaborate with internal stakeholders to optimize lead-generation strategies.
Qualifications

• Candidates should possess strong skills in Lead Generation and creating New Leads across multiple channels.
• Candidates should possess solid Market Research skills to identify target segments, industries, and decision-makers.
• Candidates should possess excellent Communication skills for professional outreach, follow-ups, and relationship building.
• Candidates should possess foundational Sales skills to qualify prospects, handle initial objections, and support deal progression.
• Relevant experience in B2B lead generation or digital services is preferred.
• Ability to work with CRM tools and maintain organized prospect data is beneficial.
• Strong analytical mindset, attention to detail, and ability to work in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.