Immigration Sales Manager

 

Description:

 

The Immigration Sales Manager will be responsible for driving Sunwest Immigration’s sales growth by identifying new business opportunities, developing strategic partnerships, building strong client relationships, and increasing the firm’s client base.

 

This role combines sales, business development, networking, relationship management, client acquisition, and strategic planning. We are looking for someone who enjoys meeting new people, creating opportunities, and delivering measurable business results.

 

Rather than waiting for leads, you will actively create them. You should be comfortable developing and executing your own sales strategy, expanding your professional network, establishing referral partnerships, and consistently identifying new opportunities to grow the firm’s revenue.

 

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Key Performance Areas

 

Sales Strategy & Business Development

 

* Develop, implement, and continuously improve Sunwest Immigration’s sales and business development strategy.

* Develop both Business-to-Consumer (B2C) and Business-to-Business (B2B) sales channels.

* Generate qualified leads through networking, referrals, partnerships, presentations, community outreach, digital platforms, social media, and other ethical business development initiatives.

* Build strategic relationships with employers, recruiters, educational institutions, travel agencies, accountants, lawyers, community organizations, settlement organizations, and other referral partners.

* Identify and pursue new business opportunities and markets.

* Represent Sunwest Immigration at networking events, business meetings, seminars, exhibitions, career fairs, and community events.

* Continuously expand your personal and professional network.

* Recommend new ideas and initiatives that increase sales, brand awareness, and client acquisition.

* Achieve monthly, quarterly, and annual sales and revenue targets.

 

Lead Generation & Client Acquisition

 

* Respond promptly to inquiries received through phone, email, WhatsApp, social media, website forms, and other communication channels.

* Conduct professional intake conversations to understand each prospective client’s immigration goals at a general level.

* Explain Sunwest Immigration’s services, consultation options, professional fees, and file representation process.

* Build trust with prospective clients by providing exceptional customer service and professional communication.

* Convert qualified prospects into retained clients.

* Prepare service agreements and coordinate a smooth onboarding process.

* Maintain regular follow-up with prospective clients until a decision is reached.

* Work closely with the firm’s RCICs to ensure a seamless transition from sales to file management.

 

Client Relationship Management

 

* Build and maintain long-term relationships with existing and prospective clients.

* Conduct regular follow-ups with current and past clients to identify additional immigration service opportunities.

* Encourage client referrals, testimonials, and repeat business by delivering an exceptional client experience.

* Maintain relationships with employer clients, referral partners, and community organizations.

* Ensure every client interaction reflects Sunwest Immigration’s commitment to professionalism, responsiveness, and outstanding service.

* Escalate all immigration advice, eligibility assessments, legal questions, and case-specific matters to the firm’s RCICs.

 

Sales Operations & CRM Management

 

* Maintain complete and accurate client records within the firm’s CRM.

* Track leads throughout the sales pipeline.

* Monitor consultation bookings, retained clients, referral sources, conversion rates, and sales performance.

* Prepare weekly and monthly sales reports.

* Analyze sales trends and recommend improvements to increase efficiency and conversion rates.

* Ensure every qualified lead receives timely follow-up.

 

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Qualifications

 

Required

 

* Proven experience in sales, business development, account management, client relationship management, or consultative sales.

* Excellent verbal and written communication skills in English.

* Strong interpersonal, networking, negotiation, and relationship-building skills.

* Highly organized with excellent time management and follow-up abilities.

* Self-motivated and capable of working independently in a remote environment.

* Demonstrated ability to generate business through networking, referrals, partnerships, and proactive outreach.

* Ability to develop, execute, and continuously improve a sales strategy.

* A results-oriented mindset with a passion for achieving ambitious sales goals.

* Professional, ethical, and client-focused approach.