Description:
DocketWorks is seeking an experienced Email Marketing Specialist to join our growing Sales Support team. You’ll focus on managing and optimizing automated outbound mass email marketing campaigns. This role is focused entirely on execution, optimization, and performance of email campaigns.
You will be responsible for campaign setup, testing, deliverability, and performance analysis, working closely with Sales Support to ensure a consistent flow of leads to the sales team.
This is a fully remote position (US Eastern time zone required) within a fast-paced B2B RaaS environment serving small law firms nationwide.
What You’ll Do
🔹 Campaign Setup & Execution
- Build, schedule, and manage automated outbound email campaigns.
- Configure sequences, timing, and workflows within Zoho CRM and Keap (Infusionsoft).
- Ensure campaigns are aligned with sales objectives and target audiences.
🔹 Testing & Optimization
- Conduct A/B testing on subject lines, messaging, CTAs, and sequencing.
- Continuously optimize campaigns to improve open rates, reply rates, and conversions.
- Monitor performance across all relevant email marketing metrics.
🔹 Deliverability Management
- Manage email deliverability best practices, including domain reputation, inbox placement, spam avoidance, and warm-up processes.
- Identify and resolve deliverability issues proactively.
🔹 Performance Tracking & Reporting
- Track and analyze all key metrics (open rates, click rates, reply rates, conversions).
- Maintain accurate reporting and share insights with Sales Support and leadership.
- Use data to refine messaging and campaign strategies.
Who You Are
✅ Experience
- 2+ years of experience in B2B email marketing or outbound email campaign management (XaaS experience is a plus).
- Proven experience managing automated outbound email campaigns at scale.
- Strong working knowledge of Zoho CRM and Keap (Infusionsoft).
- Solid understanding of email deliverability, testing methodologies, and analytics.
- Data-driven, detail-oriented, and highly organized.
✅ Abilities
- Excellent English communication skills (written and verbal).
- Excellent attention to detail and accuracy.
- Solution-oriented and comfortable working with performance metrics.
- Strong written communication and documentation skills.
- Able to work independently in a remote setup with US Eastern time availability.