Digital Marketing Specialist

Description:

We are looking for a dynamic and results-driven Digital Marketing Specialist to join our growing team based in Rawalpindi. The ideal candidate stays ahead of market trends, crafts compelling campaigns, and applies innovative strategies that drive engagement and business growth. This role is aligned with UK working hours 2:00 PM – 11:00PM, making it ideal for candidates comfortable with evening shifts. Female candidates are strongly encouraged to apply.

Key Responsibilities

· Analyze market trends, competitors, and audience insights to guide strategy.

· Plan and execute digital, social media, and content marketing campaigns.

· Create, schedule, and manage engaging content across all platforms.

· Monitor campaign performance and prepare regular reports with insights.

· Identify growth opportunities and suggest new marketing initiatives.

· Manage social media, email marketing, and overall online presence.

· Ensure consistent brand messaging across all channels and teams.

Requirements

· Bachelor’s degree in Marketing, Business, or related field.

· 2+ years’ experience in digital marketing or social media.

· Strong knowledge of marketing trends and tools.

· Skilled in Instagram, Facebook, LinkedIn, and similar platforms.

· Experience with Google Analytics, Meta Ads Manager, and Canva.

· Good English communication skills (written & verbal).

· Self-motivated, organized, and able to meet UK-time deadlines.