Description:
We’re looking for a hands-on, high-ownership Demand Generation Lead to bridge strategy and day-to-day execution. Reporting directly to the Director of Marketing, you will take high-level direction and turn it into structured, measurable pipeline across outbound, LinkedIn, paid acquisition, and content.
You will own campaigns from brief to launch: coordinating research, copy, creative, marketing operations, landing pages, tracking, qualification and sales handoff.
You will own campaigns from brief to launch: coordinating research, copy, creative, marketing operations, landing pages, tracking, qualification and sales handoff.
What You’ll Do
- Own Multi-Channel Campaigns: Brief, launch, optimize, and report on campaigns across cold email, LinkedIn outreach, paid media, and high-converting landing pages.
- Drive ABM & Outbound: Coordinate list enrichment, segmentation, messaging sequences, qualification, and clean handoffs to pre-sales and leadership.
- Lead Conversion Assets: Manage collateral production (case studies, landing pages, decks) alongside our team, other departments and external agencies.
- AI-Native Execution: Actively integrate generative AI into account analysis, research, copywriting iteration, design and workflow automation.
- Pipeline Visibility: Track and report on commercial metrics: positive response rates, qualified meetings, sales-accepted pipeline, and CAC.
What We’re Looking For
- 4+ years in B2B demand generation, revenue marketing, or growth marketing (tech, SaaS, or professional services preferred).
- Proven track record running successful cold email and LinkedIn outbound motions.
- Solid grasp of funnel attribution, qualification, and sales-enablement handoffs.
- Daily fluency with modern revenue and marketing stacks (HubSpot, Apollo, Instantly, GA4, WordPress, ClickUp, etc.).
- Hands-on experience embedding AI tooling into real, repeatable marketing workflows.
- Strong written communication with sharp editorial judgment.
- Experience targeting US B2B decision-makers.